DoubleClick, top leader in providing digital marketing technology and services; The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium.
Affiliate Marketing means a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated.
DoubleClick’s industry-leading DART platform manages advertising campaigns in both current and emerging media. DART’s seamless integration of display, search, rich media and video translates into campaign optimization and smarter decision-making.
Google's acquisition going to give them almost 80% of the online advertising and Microsoft is currently fighting against this acquistion. Thier arguement is allowing google to acquire the most significant competitor which could give rise to economic consequences and more privacy implications. It is well know that google is keeping all the search history and IP for user research and advertising. But Google says, DoubleClick is to Google what FedEx or UPS is to Amazon.com and thier are complimentary businesses.
Google is trying to extend the pipline of its business. Right now, they get major share of the online advertising via adwords. But it would be good to have a better altenative for Adwords and DoubleClick business models fits here. Great Vision Google!
Affiliate Marketing means a system of revenue sharing between one site (the affiliate merchant) which features an ad or content designed to drive traffic to another site (the advertiser). The affiliate will receive a fee based on the amount of traffic generated.
DoubleClick’s industry-leading DART platform manages advertising campaigns in both current and emerging media. DART’s seamless integration of display, search, rich media and video translates into campaign optimization and smarter decision-making.
Google's acquisition going to give them almost 80% of the online advertising and Microsoft is currently fighting against this acquistion. Thier arguement is allowing google to acquire the most significant competitor which could give rise to economic consequences and more privacy implications. It is well know that google is keeping all the search history and IP for user research and advertising. But Google says, DoubleClick is to Google what FedEx or UPS is to Amazon.com and thier are complimentary businesses.
Google is trying to extend the pipline of its business. Right now, they get major share of the online advertising via adwords. But it would be good to have a better altenative for Adwords and DoubleClick business models fits here. Great Vision Google!
2 comments:
Excellant Mac! Nice job!
Microsoft fears they going to loose their market share of thier business due to the brightest ideas of google.
Let's Watch!
Thanks, I agree with your point Richard. Google is emerging as a major player and microsoft is really worried about that!
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