What is Yahoo looking at

Making a single web solution for all resources and information and redefining the human concepts of an operating system. That’s what Google aiming at. By making all the pages more simple and elegant Google trying to capture the mind of the audience and succeeded in retaining them. Additionally, they are generating revenue through placing ads on these free babies.

Google has come far ahead of Yahoo in terms revenue and page hits. All of their strategies focused mostly on the web interface and Yahoo's strategies are getting futile here.

What could be the strategy for Yahoo>? Staying on the UI rich interfaces won’t make yahoo successful in web. That might be successful in a desktop requirement, but not in a web interface for a long time. People will leave Yahoo products after a while and will switch to Google. This is where Google gaining momentum.



The only way to survive the competition is through the rich desktop based UI interfaces with strong mind luring ideas.The strategy leads one and stay first in competition and there are some points, i think these would make Yahoo more successfull than Google in the market

1. Rich UI and desktop based products
2. Tie-ups with desktop based products & companies
3. Making the web pages more simple and elegant
4. Marketing & Enhancing Yahoo widgets plus Yahoo Messenger with brand new ideas
5. Tie-ups with PC vendors to ship it with Yahoo widgets, etc
6. Building products with revolutionary ideas and retaining the audience

That’s why Yahoo came up with Yahoo mail which was something like MS outlook. But those ideas were not new to the public and couldn’t get enough acceptance.

Now, i am moving more toward yahoo. I love Yahoo Widgets. Its more sleek and this would be a starting point for Yahoo in gaining momentum and if their strategies aligned to this they are going to be successful. Else Google going to gain.

So, i believe,

To succeed in Market one must hit the strategies of the competitors, not their products.