Tuesday, January 1, 2008

Google's Strategy in Mobile Space

When Apple launched iPhone on June 11, entire US was looking into it and there is no doubt that the sleek interfaces and usability lured millions into it. Now Apple is trying to release it in each and every country and no wonder why mobile companies are fighting each other for the right to sell iPhones. All mobile rivals fighted in Germany when T-Mobile got the contract to sell locked iPhones and court ruled it in favour of to T-Mobile.



Now lets looks at the matter more closely. May be after some time Apple's safari is going to be mostly used browser in mobile space and you know that browsers are turning to be the most used application if all company start embracing the service oriented architecure.

Now if you look at an analogy Apple's iPhone is getting the demand that we see for a windows operating system and what's the strategy to counter it? An open source initiative? Linux is slowly catching the demand and the its market slowness is due to the patent issues raised by Microsoft.

But, that is not the case in Mobile Space and the best strategy to gain the market space is to have a Open source mobile operating system in which Google can influence enough to meet thier business objectives.

That's Android. Let's watch what next?

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